Work Experience & Track Record
Leading programmatic ad operations across both local and international media properties with hundreds of millions of impressions and architecting scalable backend software systems.
Ad Operations Manager
Managing programmatic and direct advert operations across Pulse Africa's (a subsidiary of Ringier Media) digital publisher network spanning multiple African markets. Leading technical operations, yield optimization strategies, and ad-tech infrastructure to maximize publisher revenue.
Key Accomplishments & Impact:
- Overseeing daily monetization and yield management for an audience of 10M+ monthly users across 10 media publications.
- Partnering cross-functionally with Engineering, Sales, and Product to execute high-impact programmatic and direct campaigns.
- Developing customized ad unit placements and Header Bidding wrappers optimized for Core Web Vitals and lightning-fast page latency.
- Conducting technical debugging of GPT implementation and connection with third party ad servers, ad latency bottlenecks and impression discrepancies.
Ad Operations Specialist
Executed global ad operations across Opera's browser and content ecosystem. Collaborated with global engineering, product, and account management teams to maximize inventory yield and ensure flawless campaign delivery.
Key Accomplishments & Impact:
- Managed ad trafficking, delivery and optimization reaching over 100 million global active users.
- Collaborated with product engineers to troubleshoot SDK ad calls, viewability tracking, and custom creative integrations.
- Conducted post-delivery reporting, yield analysis, and technical diagnostics across high-scale inventory channels.
Backend Software Engineer
Spearheaded core backend architecture, relational database design, and REST APIs for a modern multi-vendor commerce platform.
Key Accomplishments & Impact:
- Architected backend services and RESTful APIs using Node.js, AdonisJS, Lucid ORM, and PostgreSQL.
- Designed and implemented normalized database schemas (ERD), complex relational queries, and automated migrations.
- Authored interactive API documentation, executed automated endpoint tests, and enforced security standards.
Chief Digital Analyst & Ad Ops Lead
Led digital intelligence, programmatic advertising systems, web analytics and monetization operations during a 5-year tenure at foremost news media powerhouse.
Key Accomplishments & Impact:
- Managed digital ad operations and programmatic monetization across Google Ad Manager, PubMatic, Eskimi DSP, Primis, and Outbrain.
- Administered enterprise publisher analytics tools including Google Analytics, Chartbeat, Google Search Console, and Meta Studio.
- Optimized multi-channel digital campaigns and traffic acquisition funnels to maintain high search visibility and ad engagement.
- Managed the website SEO growth initiatives including compliance with Google CWVs, news article schema, open graphs and other technical SEO workload.