Skills & Technical Stack

The programming languages, frameworks, cloud infrastructure, and programmatic advertising platforms I use daily to build robust systems and drive publisher revenue.

Software Engineering & Architecture

Full-stack development, server-side performance, clean APIs & relational databases

TypeScript / JavaScript

Core

Modern ES6+, async architecture, typed systems

Next.js (App Router)

Core

SSR, SSG, ISR, Server Actions, SEO optimization

React & React Ecosystem

Core

State management, custom hooks, component composition

Node.js & Express / AdonisJS

Core

REST APIs, auth microservices, MVC architectures

PostgreSQL & MySQL

Advanced

Relational modeling, indexing, ACID transactions, migrations

MongoDB & Mongoose

Advanced

Document data structures, aggregation pipelines

Tailwind CSS & Shadcn UI

Core

Accessible UI systems, responsive micro-interactions

Python

Advanced

Data scripting, automation, background workers

AWS & Cloud Infrastructure

Advanced

S3, EC2, CloudFront, serverless deployment

Git, CI/CD & Testing

Core

Version control workflows, deployment pipelines

Programmatic Advertising & AdTech

High-scale publisher monetization, header bidding, yield strategies & ad delivery

Google Ad Manager (GAM 360)

Specialist

Enterprise ad server management, yield groups, line item trafficking

Header Bidding & Prebid.js

Specialist

Client/Server-side bidding wrapper setup, bidder timeout tuning

Publisher Yield Optimization

Specialist

Dynamic floor pricing, CPM maximization, fill rate tuning

Core Web Vitals for Ad Units

Specialist

Preventing CLS, optimizing LCP/INP around heavy ad scripts

Google Tag Manager & GA4

Specialist

Custom event tracking, datalayer triggers, conversion pixels

Supply-Side Platforms (SSPs)

Advanced

PubMatic, Magnite, OpenX, Index Exchange, Outbrain

Ad Quality & Creative Auditing

Specialist

Viewability diagnostics, malicious tag blocking, VAST/VPAID video